Ava Cambellini

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Top Stories by Ava Cambellini

As Cloud computing continues to grow and expand, industries like marketing are learning how to take advantage of all the benefits and efficiencies it can provide. These tools and technologies can change the approach marketers take when working to engage their audience and nurture sales leads. Marketers are looking to the Cloud for a variety of reasons. When working in the Cloud, marketers can have confidence their data is secure. Additionally, there is no need to worry about losing data to a server failure, as Cloud service providers have well-planned backup and redundancy systems. Another big plus to using a marketing Cloud is its cost-efficiency. Unlike all that is involved with supervision of server room infrastructure for management and deployment of marketing materials, utilizing a Cloud-based marketing system is far less costly. The Cloud vendor takes care of al... (more)

How Cloud Computing Can Help Your Business

While articles on cloud computing are popping up everywhere, very few actually understand what it is and how it can help in business. In reality, cloud computing is all about making access to data easier regardless of your location. Cloud computing enables users to store files and software remotely, instead of keeping data on a server in their office where it is inaccessible. In reality, many employees may be already using cloud computing without even realizing it. For example, Skype is a form of cloud computing. An example of business-focused clouding computing can include util... (more)