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Ava Cambellini

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Top Stories by Ava Cambellini

While articles on cloud computing are popping up everywhere, very few actually understand what it is and how it can help in business. In reality, cloud computing is all about making access to data easier regardless of your location. Cloud computing enables users to store files and software remotely, instead of keeping data on a server in their office where it is inaccessible. In reality, many employees may be already using cloud computing without even realizing it. For example, Skype is a form of cloud computing. An example of business-focused clouding computing can include utilizing CRM systems (customer relationship management). Both examples house the data in a remote location and the user "logs on" to access it from any location. Companies that offer cloud computing solutions, such as service cloud from Salesforce, have experience in understanding what is neede... (more)

The Advantages of Using a Marketing Cloud

As Cloud computing continues to grow and expand, industries like marketing are learning how to take advantage of all the benefits and efficiencies it can provide. These tools and technologies can change the approach marketers take when working to engage their audience and nurture sales leads. Marketers are looking to the Cloud for a variety of reasons. When working in the Cloud, marketers can have confidence their data is secure. Additionally, there is no need to worry about losing data to a server failure, as Cloud service providers have well-planned backup and redundancy systems.... (more)